Furikake field guide
Furikake Prices in Japan: 28 Products Compared by Pack Value
Compare 28 furikake products by pack size, maker reference price, approximate cost per 10g, packet count, and documented purchase route.

A ¥140 packet can cost more for its size than a ¥600 pouch. That is the small trap in comparing furikake at a Japanese shelf: the number on the price card says nothing about package weight, and a four-packet box is not the same proposition as one large resealable bag.
The short answer: 24 of the 28 products in our current database have a maker reference price. They run from ¥120 to ¥648 per package. Once package weight is included, the comparable range is about ¥41 to ¥167 per 10g. Four products have no maker price in our record, so they stay in the table without a calculated value.
How to Read This Comparison
Prices are the amounts recorded on the cited maker pages when checked. They mix tax-included and tax-excluded figures; two records use an official-shop listed price rather than a recommended retail price. We do not add tax, shipping, exchange rates, or a guessed shelf discount.
Approx. ¥/10g equals recorded package price ÷ stated net weight × 10, rounded to the nearest yen. For a box of small packets, the weight is the maker’s total net weight for the box. We do not assume that every inner packet weighs exactly the same.
This calculation compares package cost. It does not rank taste, quality, popularity, rarity, availability, or the generosity of a serving.
All 28 Products, Compared
The table uses each maker's recorded package weight and reference price. The approximate ¥/10g column is a size-adjusted shopping signal, not a taste or quality score.
- Products checked
- 28
- With maker price
- 24
- With a documented route
- 7
- Source checks
- 2026-07-10–2026-07-13
On a narrow screen, swipe the table. Rows are ordered by the unrounded per-10g calculation; products without a maker price remain at the end. Tax-included and tax-excluded figures are not normalized.
| Product | Flavor category | Pack | Maker price | Approx. ¥/10g | Documented route | Evidence |
|---|---|---|---|---|---|---|
| Sukiyaki Furikakeすきやき丸美屋食品工業 | Other | 34g | ¥140Tax included | ≈¥41 | No route recorded | Official pageChecked |
| Yuzu Kosho Furikakeゆず胡椒ふりかけNagatanien | Other | 30g | ¥132Tax excluded | ≈¥44 | No route recorded | Official pageChecked |
| Goma Oshi Furikake Ume Fuumiごま推しふりかけ梅風味株式会社浜乙女 | Sesame (Goma) | 27g | ¥120Tax excluded | ≈¥44 | No route recorded | Official pageChecked |
| Soft Furikake Sakeソフトふりかけ さけ丸美屋食品工業 | Salmon (Sake) | 28g | ¥140Tax included | ≈¥50 | No route recorded | Official pageChecked |
| Noritamago Furikakeふりかけ のりたまご 大袋ニチフリ食品株式会社 | Nori & Egg (Noritama) | 40g | ¥200Tax excluded | ≈¥50 | Maker-direct shop | Official pageRoute sourceChecked |
| Soreike! Anpanman Furikake Mini Packそれいけ!アンパンマンふりかけ ミニパックNagatanien | Assorted / Mixed Flavors | 50g20 packets | ¥260Tax excluded | ≈¥52 | No route recorded | Official pageChecked |
| Mazekomi Wakame Furikake混ぜ込みわかめ丸美屋食品工業 | Other | 29g | ¥151Tax included | ≈¥52 | No route recorded | Official pageChecked |
| Sarukani Gassen Stand Pack Furikakeさるかに合戦スタンドパック株式会社やま磯 | Seaweed (Nori) | 110g | ¥600Tax included | ≈¥55 | Maker-direct shop | Official pageChecked |
| Aji Douraku Furikake味道楽丸美屋食品工業 | Bonito (Katsuo) | 25g | ¥140Tax included | ≈¥56 | No route recorded | Official pageChecked |
| Noritama Furikakeのりたま丸美屋食品工業 | Nori & Egg (Noritama) | 25g | ¥140Tax included | ≈¥56 | No route recorded | Official pageChecked |
| Pokemon Furikake Mini Packポケモン ふりかけ ミニパック(20袋入)丸美屋食品工業 | Assorted / Mixed Flavors | 50g20 packets | ¥281Tax included | ≈¥56 | No route recorded | Official pageChecked |
| Wasabi Furikakeわさびふりかけ株式会社浜乙女 | Wasabi | 37g | ¥210Tax excluded | ≈¥57 | No route recorded | Official pageChecked |
| Yukari Furikakeゆかり三島食品 | Shiso Leaf | 46g | ¥275Tax excluded | ≈¥60 | No route recorded | Official pageChecked |
| Ajiyose Furikakeふりかけ あじよせ 大袋ニチフリ食品株式会社 | Seafood | 33g | ¥200Tax excluded | ≈¥61 | Maker-direct shop | Official pageRoute sourceChecked |
| Ryokuoyasai Furikake緑黄野菜ふりかけ大森屋 | Vegetable | 45g | ¥280Tax included | ≈¥62 | Maker-direct shop | Official pageRoute sourceChecked |
| Mainichi Gokoku Ume Shiso Furikakeまいにち五穀 梅しそふりかけ三島食品 | Plum (Ume) | 20g | ¥130Tax excluded | ≈¥65 | No route recorded | Official pageChecked |
| Otoko Ume Furikake男梅ふりかけ大森屋 | Plum (Ume) | 35g | ¥259Tax included | ≈¥74 | No route recorded | Official pageChecked |
| Ryokou no Tomo Furikake旅行の友田中食品株式会社 | Assorted / Mixed Flavors | 18g | ¥140Tax included | ≈¥78 | Supermarkets, Convenience stores, Drugstores | Official pageRoute sourceChecked |
| Kyo Rayu Furikake — Kyoto Crunchy Hot Chili Oil Rice Seasoning京らー油ふりかけOchanokosaisai | Sesame (Goma) | 80g | ¥648Tax included | ≈¥81 | Maker-direct shop | Official pageChecked |
| Kaori Furikakeかおり三島食品 | Shiso Leaf | 13g | ¥130Tax excluded | ≈¥100 | No route recorded | Official pageChecked |
| Akari Furikakeあかり三島食品 | Cod Roe (Tarako) | 12g | ¥130Tax excluded | ≈¥108 | No route recorded | Official pageChecked |
| Otona no Furikake Hon-Katsuoおとなのふりかけ 本かつおNagatanien | Bonito (Katsuo) | 9.2g4 packets | ¥140Tax excluded | ≈¥152 | No route recorded | Official pageChecked |
| Otona no Furikake Benizakeおとなのふりかけ 紅鮭Nagatanien | Salmon (Sake) | 8.4g4 packets | ¥140Tax excluded | ≈¥167 | No route recorded | Official pageChecked |
| Otona no Furikake Wasabiおとなのふりかけ わさびNagatanien | Wasabi | 8.4g4 packets | ¥140Tax excluded | ≈¥167 | No route recorded | Official pageChecked |
| Gohan no Tomo Furikake御飯の友株式会社フタバ | Seafood | 22g | Not listed | Not calculable | Maker-direct shop | Official pageRoute sourceChecked |
| Papatto Furikake Katsuoパパッとふりかけ かつおはごろもフーズ | Bonito (Katsuo) | 28g | Not listed | Not calculable | No route recorded | Official pageChecked |
| Papatto Furikake Tamagoパパッとふりかけ たまごはごろもフーズ | Egg (Tamago) | 28g | Not listed | Not calculable | No route recorded | Official pageChecked |
| Ika Konbu Furikakeいか昆布澤田食品株式会社 | Kelp (Kombu) | 70g | Not listed | Not calculable | No route recorded | Official pageChecked |
What the Numbers Actually Show
A low checkout price is not always a low size-adjusted price
Sukiyaki Furikake is ¥140 for 34g in the maker record, or about ¥41 per 10g. Yuzu Kosho Furikake and Goma Oshi Ume follow at about ¥44 per 10g.
That makes them the lowest size-adjusted figures in this dataset—not “best” products. The first price includes tax; the next two exclude it. A store may charge a different amount, and none of the three figures says whether you will enjoy the seasoning.
Four separately wrapped servings use much less total product
The three Otona no Furikake boxes in this sample contain four packets totaling 8.4–9.2g. Their calculated figures are about ¥152–¥167 per 10g. The records establish a separately wrapped format and total package weight; they do not establish better freshness, better taste, or better retail value.
The 20-packet character assortments are different. Anpanman Furikake and Pokémon Furikake each contain 50g in total, putting them at about ¥52 and ¥56 per 10g in the current maker records. Packet count alone is not a reliable shortcut for price by weight.
The two highest package prices are not the two highest per-10g figures
Sarukani Gassen is ¥600 for 110g, the largest package in this database, or about ¥55 per 10g. Kyo Rayu Furikake is ¥648 for 80g, or about ¥81 per 10g. Both are official-shop listed prices including tax.
Those pouches require a bigger checkout spend, but their size-adjusted figures sit below the three four-packet Otona boxes. They also take more suitcase space. “Value” changes depending on whether you want the most seasoning, the smallest gift, or separate servings.
Purchase Certainty Is a Separate Question
Seven product records include a documented purchase route. Six name a manufacturer-direct shop: Gohan no Tomo, both Nichifuri large bags, Kyo Rayu, Ryokuoyasai Furikake, and Sarukani Gassen. Hiroshima City also lists supermarket, convenience-store, and drugstore channels for Ryokou no Tomo.
“No route recorded” means our cited sources did not establish a product-specific route. It does not mean the product is unavailable. Likewise, a documented channel does not promise stock at a particular branch.
A Practical Way to Choose
- Decide what has to fit. Compare total grams and packet count before treating the package price as a bargain.
- Check the recipient. A low price does not answer an allergen or dietary question. Open the linked product record and read the exact ingredients.
- Confirm the route. Use a maker-direct link when one is documented; otherwise treat the table as a product shortlist, not a stock finder.
- Plan the trip home. Keep the original package and check your destination’s food rules before packing it.
Common Questions
How much does furikake cost in Japan?
In this 28-product sample, 24 maker-listed package prices range from ¥120 to ¥648. Most are between ¥120 and ¥300, but package weights vary from 8.4g to 110g. These are source-page reference amounts, not a same-day survey of Japanese stores.
Which furikake is the cheapest per 10g?
Sukiyaki Furikake has the lowest current calculation in this dataset at about ¥41 per 10g, using a ¥140 tax-included reference price and 34g pack weight. It is a package-cost result, not a recommendation or a taste-test winner.
Why are four products missing a price?
The official records we checked for Gohan no Tomo, both Hagoromo Papatto products, and Ika Konbu did not give us a maker reference price suitable for this comparison. We leave the cells blank rather than borrowing a marketplace price that may include a seller markup.
Is a maker-direct route the same as being easy to buy in Japan?
No. It proves that we found a manufacturer-operated purchase route when the record was checked. It does not prove international shipping, live stock, delivery timing, or availability at a physical branch.
Continue with the full product database for ingredients and allergens, the 10-product souvenir shortlist for gift fit, the where-to-buy guide for store evidence, and the customs and packing guide before flying home.
Sources & methodology
Method: Claims on this page are checked against the named official or primary sources below, using the limitations described in Gohan Guide's verification method.
- Marumiya — Noritama
- Marumiya — Aji Douraku
- Marumiya — Soft Furikake Sake
- Mishima Foods — Kaori
- Mishima Foods — Akari
- Mishima Foods — Mainichi Gokoku Ume Shiso Furikake
- Marumiya — Sukiyaki
- Marumiya — Mazekomi Wakame
- Mishima Foods — Yukari
- Marumiya — Pokémon Furikake Mini Pack
- Nagatanien — Anpanman Furikake
- Ohmoriya — Ryokuoyasai Furikake
- Ohmoriya — Otoko Ume Furikake
- Ohmoriya Official Shop — Ryokuoyasai Furikake
- Nichifuri — Ajiyose Large Bag
- Nichifuri Official Shop — Ajiyose Large Bag
- Nichifuri — Noritamago Large Bag
- Nichifuri Official Shop — Noritamago Large Bag
- Yama Iso Official Shop — Sarukani Gassen Stand Pack
- Futaba — Gohan no Tomo
- Futaba Official Shop — Gohan no Tomo
- Hamaotome — Goma Oshi Furikake Ume
- Hamaotome — Wasabi Furikake
- Hagoromo Foods — Katsuo Furikake
- Hagoromo Foods — Tamago Furikake
- Sawada Shokuhin — Ika Konbu
- Nagatanien — Otona no Furikake Bonito
- Nagatanien — Otona no Furikake Sockeye Salmon
- Nagatanien — Otona no Furikake Wasabi
- Tanaka Foods — Ryokou no Tomo
- Hiroshima City — Ryokou no Tomo Sales Channels
- Nagatanien — Otona no Furikake Yuzu Kosho
- Ochanokosaisai — Kyo Rayu Furikake (Japanese Product Page)
- Ochanokosaisai — Kyo Rayu English Feature and Kyoto Stores